There’s nothing quite like the excitement you feel when your business takes off and you experience a period of growth, for example a large increase in enquiries, new business and/or turnover. We all like to know the blood, sweat and tears we pour into our work, ultimately pays off and to actually see results. Your approach to risk will dictate if this trend means it’s the right time to make some big investments, or you could take the cautious approach and assume it’s just a blip.
However, before you pop the bottle of bubbles and toast your success, or potentially miss out on a big opportunity, it’s important to do your research and discern whether it is indeed a temporary blip or a sustainable trend. In this blog, I’ll talk through some simple steps to understand what’s really driving your business growth so you can make the right choice for you and the future of your business.
Check Your Numbers
Take a look at your data – revenue, costs, profit etc – and compare your current performance spike to past periods (e.g., last month, last quarter, last year). If you don’t know already, this might help you understand the source of your growth. For example, is it a specific marketing campaign, a new product launch, seasonal factors, process improvements, or a change in the market? Looking at the facts will help you establish what type of growth this is i.e. a small, short-lived increase or sustained growth.
Look For Consistency
If you’re reasonably sure from your data that your business growth is a trend, the next question to ask is how sustainable it is. How long has the growth lasted so far? Is the growth pattern repeating? And most importantly, can the factors driving this growth be maintained over time without depleting your existing resources? If the growth is dependent on a one-time event or unsustainable practices, you have a different/bigger problem to solve.
Consider Your Risk Profile
What are the risks inherent in making plans for the future of your business, based on this period of growth? Even if you have ascertained it’s a trend, rather than a blip, and you can see some consistency, what other risks affect your business in the future? Additional investment, more resources, increased overhead? How comfortable are you taking these risks and how well can you mitigate any downside risks you can foresee?
Have The Right Conversations
When momentum is building in your business, this is an ideal time to talk to your customers. Ask them whether they are happy with your products or services. Are they likely to continue doing business with you in the short- and long-term? Do your research into industry trends and competitor activities, to help you understand if your growth is in line with the overall market. It may also be worth consulting with mentors, advisors, or industry experts to get their perspectives on your business growth. If your growth means you’re outgrowing existing premises, then you will be thinking about taking on more or moving to bigger business premises, for example, this is when my network would tell you to #TalkToJim!
Are you ready for the pressure?
If you need more space to meet the demands of your rapidly growing customer base, you may be considering whether new premises are the answer. Many clients come to me at this point and my question is always the same: what does the business need?
It’s important to consider what the additional premises (and commensurate overhead) would deliver to your bottom line to ensure it makes financial sense. Alongside that, are you ready for the increased pressure of larger premises and potentially a larger team?
Don’t forget, I offer a free mentoring call if you’re in need of a sounding board to consider questions like this – and look at what options you have available to you to make the right decisions for you and your business.
Click here to check my availability and book your call: https://calendly.com/talk-to-jim/30min